Core
Social Auth
Authentication with Google, Microsoft, and more.
Choose your plan
Start with Pro and scale as you grow. All plans include core security features.
Start with Pro, upgrade anytime. No lock-in, no surprises.
Pro
$25/mo
per month, billed monthly
Scale with full-featured authentication.
Included in Pro:
- Up to 50,000 MAU
- SAML SSO (IdP- and SP-initiated)
- Multi-tenant architecture support
- Audit logs (7-day retention)
- SMS & WhatsApp add-ons
- M2M tokens & API keys
Most popular
Business
$250/mo
per month, billed monthly
Tackle compliance and growing teams.
Everything in Pro, plus:
- Up to 500,000 MAU
- Audit logs (90-day retention)
- Priority support
- Enhanced dashboard roles
- Custom session lifetime
- Volume discounts available
Up to 220× cheaper than Auth0 and 60× cheaper than Clerk at scale.
Communication Add-ons
SMS and WhatsApp are billed by usage
Optional monthly bundles
Metered overage (pass-through + small platform margin)
M2M tokens: $0.001 per token creation + $0.00001 per token verification
API keys: $0.001 per key creation + $0.00001 per key verification
Core auth and security capabilities are not billed as separate feature add-ons; M2M/API key usage is usage-based.
Compare plans
See exactly what's included in each plan.
| Pro | Business | Enterprise | |
|---|---|---|---|
| Monthly Active Users | 50,000 | 500,000 | Unlimited |
| Social login | |||
| Email + Password | |||
| Magic link / OTP | |||
| TOTP MFA | |||
| SAML SSO | |||
| Custom domains | Unlimited | Unlimited | Unlimited |
| Multi-tenant support | |||
| RBAC & Permissions | |||
| Audit log retention | 7 days | 90 days | Unlimited |
| Custom session lifetime | — | ||
| HIPAA / BAA | — | — | |
| Uptime SLA | — | — | 99.99% |
| Community support | |||
| Priority support | — | ||
| Dedicated Slack channel | — | — | |
| Onboarding & migration | — | — |
Limited time
Early adopters lock in launch pricing
Choose a plan now and keep your launch rate as your usage grows.
Pick your plan
Configure your usage and see the estimated monthly cost instantly.
Single-tenant
Single-tenant application architecture with full data isolation per deployment.
- Full data isolation
- Custom domain included
- SAML SSO on paid tiers
- Priority support options
Monthly active users0
Add-ons
SMS / WhatsApp0 messages
M2M tokens0 creations
API keys0 creations
Estimated total$25/mo
Multi-tenant
Multi-tenant application architecture with per-tenant isolation built in.
- Tenant management
- Per-tenant branding
- Organization auth policies
- SAML SSO on paid tiers
- Priority support options
Monthly active users0
Add-ons
SMS / WhatsApp0 messages
M2M tokens0 creations
API keys0 creations
Estimated total$30/mo
Cost Growth Comparison
Our MAU-based tiers stay predictable from 0 to 100M MAU.
Single Y-axis linear scale with fixed MAU checkpoints from 50k to 100M.
Chart plots the provided monthly price points for Auth0, Clerk, and Authaz at each MAU checkpoint.
100k MAU
Auth0 is 220x more expensive than Authaz.
10M MAU
Auth0 is 80x more expensive than Authaz.
100M MAU
Auth0 is 100x more expensive than Authaz.
How Much More Expensive Competitors Get
Multiplier vs Authaz (competitor monthly price / Authaz monthly price).
Reference line at 1x = same cost as Authaz.
Competitor Price Comparison
Monthly price comparison by MAU band.
| MAU | Auth0 | Clerk | Authaz |
|---|---|---|---|
| 50,000 | $8,000 | $25 | $25 |
| 100,000 | $11,000 | $1,025 | $50 |
| 200,000 | $22,000 | $2,025 | $100 |
| 500,000 | $40,000 | $9,025 | $250 |
| 1,000,000 | $65,000 | $17,525 | $500 |
| 2,000,000 | $130,000 | $37,525 | $1,499 |
| 5,000,000 | $325,000 | $92,525 | $2,999 |
| 10,000,000 | $400,000 | $152,525 | $4,999 |
| 50,000,000 | $1,500,000 | $632,525 | $14,999 |
| 100,000,000 | $2,500,000 | $1,232,525 | $24,999 |
Available for all accounts
Batteries included
Core
Email + Password
Secure credential login with centralized policy controls.
Core
Magic Auth
Passwordless email OTP and magic link login flows.
Core
Multi-Factor Auth (MFA)
TOTP-based step-up protection for sensitive actions.
Core
Email Verification
Verify email ownership with low-friction code flows.
Core
Organization Auth Policies
Apply auth policy boundaries per organization context.
RBAC & Permissions
Role and permission controls for app and admin surfaces.
Custom Domains
Keep auth flows on your branded domain.
Admin & Dashboard Access
Secure internal tools with the same identity system.
Multi-tenant Organizations
Tenant-aware user, role, and policy isolation.
FAQ
Do you charge extra for MFA, OAuth, or security basics?
No. Core authentication and security capabilities are included in plan pricing.
Why is multi-tenant priced differently?
Multi-tenant workloads require additional scaling and operational complexity.
Are custom domains included?
Yes. Paid plans include custom domains.
What counts as MAU?
A unique user active at least once in a calendar month.
Do you support both IdP- and SP-initiated SAML?
Yes. Paid plans support both SAML flows.
How are SMS and WhatsApp billed?
Usage-based billing, with optional bundles and metered overage.
How are M2M tokens and API keys billed?
Usage-based. Baseline rates are $0.001 per creation and $0.00001 per verification for both M2M tokens and API keys.
Can we start single-tenant and move to multi-tenant later?
Yes. You can migrate plans as your product architecture evolves.